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Social Media specialist

Job Description

A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

Key Responsibilities and Accountabilities

  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with the latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Attend educational conferences
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Hire and train others in the team
  • Provide constructive feedback

Main Job Requirements

  • 3 years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and clubhouse
  • Understanding of SEO and web traffic metrics
  • Good understanding of social media KPIs
  • Excellent multitasking skills
  • Great interpersonal and communication skills
  • BSc degree in Marketing or relevant field

Apply Now

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